Zelenika
A pier, a handful of sand, and a grandfather's wish that carried across decades.
Advisory Mitar Marinović
Clarity for leaders who've outgrown their own success.
Clarity for leaders who've outgrown their own success.
The Offering
A 90-minute, one-on-one conversation designed to do what boardrooms, coaches, and strategy decks cannot: get to the actual problem.
For twenty years I co-led a creative company that delivered experience design and immersive content for some of the world's most ambitious institutions — the Museum of the Future in Dubai, the Natural History Museum in Abu Dhabi, and international events across three continents. The kind of projects where timelines are impossible and the only path forward is radical clarity about what actually matters.
What came after was harder: applying that same clarity to my own life.
The Fireplace Session draws on everything I've learned — in high-stakes creative leadership and in the painful, exhilarating process of rebuilding from the inside out. It is not therapy. It is not coaching. It is a conversation with someone who has been where you are and found a way through.
Who This Is For
Founders, executives, and creative leaders who've built something real. The metrics work. But something essential has gone quiet, and no amount of optimisation will bring it back.
If that's where you are, let's talk.
How It Works
90 minutes. Video call or in person. Just an honest conversation that starts where you actually are.
No slides, no homework, no pre-assessment. This starts where your last quarterly review left off — and goes somewhere it never could.
Select a time that works for you. The first conversation is complimentary — I'm building this practice on real dialogue, not assumptions.
"I pushed. I gripped. I tensed every muscle, rowing upstream, terrified that if I let go for a second, the whole thing would collapse."— The Happy Tune
"Everything else in me loved Zelenika. Every imperfection. Every human being that walked there."— Zelenika
"Nothing burns like olive wood."— The Fireplace
Writing
A pier, a handful of sand, and a grandfather's wish that carried across decades.
A father, a son, olive wood, and thirty years between two fires.
On surrendering the need to control a pilgrimage — and what arrived when I stopped asking.
A stonemason, a nameless island, and a light that needed no one to turn it on.
On the frequency of fear, the melody of surrender, and the decades I spent playing out of tune.
About
Co-founded and led a creative company whose work was instrumental in developing landmark cultural institutions including the Museum of the Future in Dubai and the Natural History Museum in Abu Dhabi. Over two decades, he directed international teams delivering experience design, creative concepts, and immersive content across three continents. He also independently directed international events including the Ocean Race Europe finale.
He left his corporate career to pursue the question that none of his achievements could answer: what does a meaningful life actually look like?
He writes on Archives of the Future Self and advises through this practice.